Influence of family life cycle on health consciousness

Abstract

Family and household as a consuming unit is a central phenomenon in marketing and consumer behaviour.
Traditionally the family life cycle is a progression of stages through which families pass, starting with bachelorhood, moving on to marriage and family growth and ending with the dissolution due to the death of one spouse. These stages influence the consumption both on individual and household level due to the different needs, circumstances and motivations. Based on this theory, the family life cycle can be considered as a factor of meal consumption and health consciousness. In our study we examine the influence of family life cycle on health consciousness and healthy eating among Hungarian people.