It’s you, folks

lessons from a correspondence analysis

Authors

  • Krisztián Szűcs Pécsi Tudományegyetem Közgazdaságtudományi Kar
  • Mónika Tiszberger Pécsi Tudományegyetem Közgazdaságtudományi Kar
  • Gabriella Kuráth Pécsi Tudományegyetem

Keywords:

attitűd, marketingkutatás, marketingstratégia, egyetem, értékelés

Abstract

Positioning is one of eternal challenges for marketingprofessionals. Customer is a core of the problems from both theoretical and practical perspective. Measurement and solving the problems need a professional approach, while perceptions of customers are determined by a huge number of factors. This study illustrates how marketing research methods serve fir identification of customers’ perceptions. As a result one can be informed of analytical factors of assessment of different university faculties.

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Published

2019-10-07

How to Cite

Szűcs, K., Tiszberger, M. and Kuráth, G. (2019) “It’s you, folks: lessons from a correspondence analysis”, The Hungarian Journal of Marketing and Management, 46(1-2), pp. 77–87. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/405 (Accessed: 22 November 2024).

Issue

Vol. 46 No. 1-2 (2012)

Section

Consumer Research

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