It’s you, folks

lessons from a correspondence analysis

Abstract

Positioning is one of eternal challenges for marketingprofessionals. Customer is a core of the problems from both theoretical and practical perspective. Measurement and solving the problems need a professional approach, while perceptions of customers are determined by a huge number of factors. This study illustrates how marketing research methods serve fir identification of customers’ perceptions. As a result one can be informed of analytical factors of assessment of different university faculties.