Vol. 59 No. 1 (2025)

Papers

• The relationship between consumer experience and individual values in the Hungarian vintage clothing market: a Means-End approach

  Lilla Orovicz, Ágnes Neulinger

  5-14

  • PDF (Magyar)

• Examining the reading and book buying habits of bookworms

  Virag Agnes Kiss, Barbara Török, József Kovács, Enikő Kontor, Kata Földi

  15-25

  • PDF (Magyar)

• Examining the "green gap" between attitudes towards eco-friendly products and willingness to buy

  Bettina Vincz, Sarolta Tóvölgyi

  26-38

  • PDF (Magyar)

• The relationship between narcissism and entrepreneurial success: the mediating role of excessive and compulsive work

  Andrea S. Gubik, Zsófia Vörös

  39-49

  • PDF (Magyar)

• Home office: Blessing or curse? Examining the correlation between home office working and employee commitment

  Ervin Markó, Anita Kozák

  50-59

  • PDF (Magyar)

• Experiential Marketing in Wine Tourism: The Role of Winery Tours and Tastings in Building Customer Engagement. A Netnographic Analysis of Family-Owned Wineries in the Lake Neusiedl Region.

  Petra Platz

  60-67

  • PDF

• Defining the Value of Personal Branding: A Framework for Quantifying Personal Brand Equity

  Péter Szántó

  68-79

  • PDF