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  1. Home /
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  3. Vol. 39 No. 3 (2005)

Vol. 39 No. 3 (2005)

marketing-menedzsment-2005-03-01_-_00011.jpg

Published: 2005-06-01

Editor's letter

  • Selling, selling, selling!

    Csaba Gosztonyi
    3
    • PDF (Magyar)

Retailing, Purchasing

  • Key Factors of Food Store Choice: a Qualitative Study

    József Lehota, Ágnes Horváth, Balázs Gyenge
    4-16
    • PDF (Magyar)
  • Modelling of Purchase and Selling Behaviour of Food Retailers

    Györgyné Pénzes
    17-26
    • PDF (Magyar)
  • Tipology of Budapest Shopping Malls

    Tamás Sikos T., Istvánné Hoffmann
    27-39
    • PDF (Magyar)
  • Study of Hungarian Consumer Attitudes to Actions and Prices

    Krisztina Kolos, Zsófia Kenesei
    40-44
    • PDF (Magyar)
  • Building of Coffee Brands

    Krisztina Letenyei, János Papp
    45-51
    • PDF (Magyar)
  • Corporate Concentration of Hungarian Commerce between 1999 and 2002

    Antal Seres
    52-63
    • PDF (Magyar)
  • Defenceless e-consumer

    József Zavodnyik
    64-78
    • PDF (Magyar)

Book review

  • Jay R. Ritter: Recent Development in Corporate Finance. Edward Elgar, 2005

    Péter Osman
    79-80
    • PDF (Magyar)
  • André Dominé: Bor. Vince Kiadó, 2004

    Péter Osman
    80
    • PDF (Magyar)

Full edition

  • Marketing & Management 2005/3.

    Marketing & Menedzsment Szerzők
    80, [1]
    • PDF (Magyar)

Language

  • English
  • Magyar

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