Analysis of recent domestic tourism consumption patterns related to digitalisation
DOI:
https://doi.org/10.15170/MM.2023.57.03.07Keywords:
tourism consumer behaviour, digitalisation, attitudes, Hungary, pandemicAbstract
THE AIM OF THE PAPER
The emergence and use of digital technology throughout the tourism system is an increasingly important shaper of modern tourism processes. Based on this phenomenon, the focus of our research is to investigate domestic consumer attitudes towards digitalisation in tourism consumption patterns. The aim of our study is to explore consumer attitudes towards digitalisation in the tourism sector, which was significantly affected by the Covid-19 epidemic, before, during and after the pandemic.
METHODOLOGY
As part of a complex research project during and after the Covid-19 epidemic, we used online questionnaires and structured in-depth interviews to measure attitudes towards digitalisation in tourism consumer behaviour. Descriptive statistics were used to evaluate the questionnaire results, while qualitative content analysis was used to analyse the structured in-depth interviews.
MOST IMPORTANT RESULTS
Overall, the pandemic has significantly changed tourism consumer behaviour and made the use of digital options increasingly important for travellers worldwide. However, the results showed that the Hungarian population still has limited and relatively little information and experience with digital tourism services and virtual reality solutions. Public demand in this area is still low, and the pandemic has not been able to change this significantly.
RECOMMENDATIONS
An important added value is the research of the phenomena studied and the continuous monitoring of the reactions of tourism consumers in order to better understand the ever-changing attitudes of domestic tourism consumers towards digitalisation. This will allow us to identify the turning point at which the demand for digital solutions will begin to catch up with that in other parts of the world.
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