An age-representative exploration of pro-social behavior: human generosity-offerings, expectations, and fairness

Authors

  • Zoltan Szabo University of Pécs
  • Oliver Bela Kovacs University of Pécs
  • Gabor Murai University of Pécs
  • Zsofia Voros University of Pécs
  • Daniel Kehl University of Pécs

DOI:

https://doi.org/10.15170/MM.2021.55.KSZ.02.01

Keywords:

Pro-social behavior, Generosity, Dictator game, Aging, Offering, Expectation, Fairness

Abstract

THE AIM OF THE PAPER

Fairness and other-regarding preferences arguably are defining factors of the experiments conducted with dictator games, which provide an opportunity to examine the components of pro-sociality. Our analysis focuses on the experimental results suggesting that offerings and expectations are based on egalitarian behavior. Besides that, we attempted to explore the age-specific characteristics of hypothetical dictator games.

METHODOLOGY

We used survey data of an age-representative sample to measure how the results support previous research findings stating that generosity and its age-related aspects play a crucial role in the formation of human decisions and expectations.

MOST IMPORTANT RESULTS

Our results confirmed the dominance of hyper-fair behavior. However, significant differences were found across the dictator game variants in terms of the amounts of money marked. Subjects in cases of charity-offering, recipient-offering, and expectation give lower amounts on average compared to recipient-offerings and fairness, respectively. In contrast, the marked amounts are higher for recipient-offerings than for expectations with the absence of any significant age-effect.

Acknowledgements: The project was financed by the European Social Fund: Comprehensive Development for Implementing Smart Specialization Strategies at the University of Pecs (EFOP-3.6.1.- 16-2016-00004). Declarations of interest: none.

Author Biographies

Zoltan Szabo, University of Pécs

Associate Professor

Oliver Bela Kovacs, University of Pécs

PhD Student

Gabor Murai, University of Pécs

PhD Student

Zsofia Voros, University of Pécs

Senior Research Fellow

Daniel Kehl, University of Pécs

Assistant Professor

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Published

2021-09-15

How to Cite

Szabo, Z., Kovacs, O. B., Murai, G. ., Voros, Z. . and Kehl, D. . (2021) “An age-representative exploration of pro-social behavior: human generosity-offerings, expectations, and fairness”, The Hungarian Journal of Marketing and Management, 55(Különszám 2), pp. 5–19. doi: 10.15170/MM.2021.55.KSZ.02.01.

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