Vol. 46 No. 4 (2012)

Published: 2012-12-01

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A szerkesztő levele

János Fojtik

3
- PDF (Magyar)

Editor’s Choice

Stars Warm(ing) Researcher introspection and other forms of introspection under crossfire of scientific debates

Dóra Horváth, Ariel Zoltán Mitev

4-13
- PDF (Magyar)

Sports Marketing

From maecenate to sport sponsorship: At the beginning of the new era of sport sponsoring

Pongrác Ács, Gábor Márkus, István Oláh

14-25
- PDF (Magyar)
Sports entertainment industry calls for spectators

Lili Kassay

26-35
- PDF (Magyar)

Marketing Research

Cognitive representations of brands - car brands and their brand associations

László Kovács

36-44
- PDF (Magyar)
The role of private quality and safety management systems in reducing consumer risks by plant protection residuals in the fields of the vegetable and fruit sector

József Lehota, Zoltán Szabó, Zsuzsanna Lehota

45-56
- PDF (Magyar)

Agriculture, Exhibitions and Events

Analysis of Exhibitors’ Profiles in Agricultural Fairs

Levente Varga

57-65
- PDF (Magyar)
Visitor profiles and motivations at wine festivals experiences of empirical research in Australia and the Eger wine region

Ádám Novotny, Anetta Zrónik, Richárd Hauser

66-79
- PDF (Magyar)

In English

Desired skills and competences in event management do they have marketing focus?

Anita Mondok

80-89
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Book review

Fojtik János — Veres Zoltán (szerk.): A nagy túlélő. Időutazás a marketingben, Akadémiai kiadó, Budapest 2012 (404 oldal, ISBN 978 963 05 9250 5)

Zsuzsa Deli-Gray

90-91
- PDF (Magyar)

Full edition

Marketing & Management 2012 / 4.

Marketing & Menedzsment szerzők

96 oldal
- PDF (Magyar)