Political Marketing, Prices, Corruption

Abstract

Political marketing is an extraordinary interesting new field of marketing from both theoretical and practical perspective. A wide variety of approaches to the issues can be found in literature of political marketing. There is a serious lack of theoretically well based papers in the field so practical results are often of limited significance.
Basic goal of writing this paper has been to analyse how marketing tools (especially price) have been implemented in the everyday political life. There is a very interesting question to emerge here, how tools of political pricing have connected to running politically corruptive issues. In this paper a first attempt of analysis has been done.