The role of marketing in environmental protection

Authors

  • Katalin Dudás University of Pécs Faculty of Business and Economics

Keywords:

green marketing, ethical marketing

Abstract

Achieving sustainable development is unimaginable only with the contribution of international organisations, governments, civil and business organizations; to solve ecological problems require individuals’ efforts too. The unsustainable buyer, consumer and user patterns have to be changed; environmentally friendly activities and way of thinking have to be promoted. Marketing has the most extensive theoretical and practical knowledge in connection with consumption, consumer behaviour and promoting new things. Thus, making radical changes in existing consumer patterns needs some important marketing tasks. For example, we have to define the environmentally conscious consumer segments; we need to disclose the influencing factors of environmentally friendly activities for the sake of a more successful promotion of any manifestation of environmental consciousness.

Downloads

Published

2019-10-02

How to Cite

Dudás, K. (2019) “The role of marketing in environmental protection”, The Hungarian Journal of Marketing and Management, 43(2), pp. 73–76. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/734 (Accessed: 21 March 2025).

Issue

Section

Borderlines-overlapping

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.