Vol. 43 No. 2 (2009)

Published: 2009-06-06

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Editor's letter

Csaba Iglódi

3
- PDF (Magyar)

Country image, country branding

From country branding to competitive identity

Árpád Ferenc Papp-Váry

4-19
- PDF (Magyar)
The main questions of country branding

Mária Törőcsik, Zita Somogyi

20-29
- PDF (Magyar)
Hungary’s image on the international capital markets - causes and consequences

Péter Ákos Bod

30-37
- PDF (Magyar)
The role of visual identity in country branding - Country names, slogans and logos

Árpád Ferenc Papp-Váry, Balázs Gyémánt

38-47
- PDF (Magyar)
The brand of Hungary: why (not)?

Róbert Braun

48-51
- PDF (Magyar)
Image of Hungary

Ákos Kozák

52-55
- PDF (Magyar)
Hungary’s country brand 2009 - Otherwise and wiser, conditions and chances

Péter Bíró

56-62
- PDF (Magyar)
„Puszta, tshikosh, goulash” and Hungary’s image - Expectations of the council of country branding

Barbara Jenes

64-72
- PDF (Magyar)

Borderlines-overlapping

The role of marketing in environmental protection

Katalin Dudás

73-76
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Book review

Geert Hofstede - Gert Jan Hofstede: Cultures and constitution. VHE Kiadó, 2008

Ferenc Farkas

77-78
- PDF (Magyar)
Juhász Anikó, Seres Antal, Stauder Márta: Concentration of Commerce. Self-published, 2008

Irma Agárdi

79
- PDF (Magyar)

Full edition

Marketing & Management 2009/2.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)