Motivations and psychographic factors of environment- friendly consumer behaviour in Hungary

Authors

  • Ágnes Hofmeister-Tóth BCE GTK Marketing és Média Intézet
  • Kata Kasza-Kelemen BCE GTK Marketing és Média Intézet
  • Marianna Piskóti BCE GTK Marketing és Média Intézet

Keywords:

fenntartható fogyasztás, környezetvédő viselkedés, környezeti motiváció, pszichogáfiai tényezők

Abstract

Those companies that take into consideration factors of sustainable development enjoy differentiate advantages more and more significantly. Their sensitive for social and environmental problems clients are identified as individuals interested rather in living full and healthy life than customers possessing more and more materia! goods. This new approach meeds organisations to build up their business models in partnership with consumers emlpoyees and stakeholders, considering short and long term effects of production and consumption of goods on environment and society.

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Published

2019-10-01

How to Cite

Hofmeister-Tóth, Ágnes, Kasza-Kelemen, K. and Piskóti, M. (2019) “Motivations and psychographic factors of environment- friendly consumer behaviour in Hungary”, The Hungarian Journal of Marketing and Management, 47(3), pp. 34–42. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/639 (Accessed: 22 July 2024).

Issue

Vol. 47 No. 3 (2013)

Section

19th Annual Conference of Hungarian Marketing Educators