Examining the reading and book buying habits of bookworms

Abstract

THE AIM OF THE PAPER

Reading is still a popular leisure activity, and the industry provides a constant supply of active readers. In this study, focusing on bookworms, i.e. the most active group of readers, we tried to assess their habits, needs, and most important reading-related experiences.

METHODOLOGY

Interest in reading has increased in recent years, so we examined the attitudes of 588 regular readers using a target group-oriented questionnaire survey. The opinions of the current reading community were primarily mapped using descriptive and cross-tabulation analyses, and their responses to open questions were tabulated and organized into word clouds.

THE MOST IMPORTANT RESULTS

Based on our research, the printed book is not becoming a victim of digitization, its fans support and consume it. In the case of bookworms, our results revealed that individual preferences can develop along several background variables and that it is extremely important to consider the habits of the newly involved young generations. The literature supports the idea that successful books and entertainment literature have a positive effect on the expansion of the group of bookworms.

RECOMMENDATIONS

The most important task for book publishers and distributors (but even for education or parents) is to monitor and follow the current trends, thus attracting more readers. Furthermore, they should be present on the market by developing a precisely targeted marketing strategy according to the expectations of groups, and should not consider it as a mass. Use the right buzzwords to acquire and maintain the market.