Vol. 38 No. 4 (2004)

Published: 2004-08-01

Editor's letter

A márka nevében

Csaba Gosztonyi

3
- PDF (Magyar)

Food marketing

Measuring and characteristics of market orientation in hungarian wineries

József Lehota, Nándor Komáromi

4-13
- PDF (Magyar)
How do consumers choose wine? - A study of factors influencing wine buying decisions

Ágnes Hofmeister Tóth, Gedeon Totth

14-21
- PDF (Magyar)
Company strategies in bio-technology industry

Anikó Baricz

22-30
- PDF (Magyar)
Market position of functional foods in Hungary

Márton Szabó

31-36
- PDF (Magyar)
Vegetable and fruit consuming and the growing family

Dénes Pecze, Géza Székely

37-48
- PDF (Magyar)

M&M mix

Image of the country of origin I.

Erzsébet Malota

49-60
- PDF (Magyar)
The role of collaborative filtering in online marketing

Zoltán Majó, Balázs Révész

61-71
- PDF (Magyar)
Effective brand building

Enikő Saliga

72-76
- PDF (Magyar)

Book reviews

Full edition

Marketing & Management 2004 / 4.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)