Marketing features and success factors of micro and small enterprises on the energy saving market

A survey on micro and small enterprises in the Hungarian building energetic sector

Authors

  • Szilvia Bíró-Szigeti Budapesti Műszaki és Gazdaságtudományi Egyetem Menedzsment és Vállalatgazdaságtan Tanszék

Keywords:

energiatakarékosság, marketing, mikro- és kisvállalkozások, stratégia

Abstract

The article presents research outcomes regarding the main features of marketing policy and success factors of micro and small enterprises interested in building energetics businesses on the Hungarian energy saving market. The theoretical background highlights main relations to sustainability requirements, energy import dependence and cost saving as well as constraints that small businesses are facing.

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Published

2019-10-01

How to Cite

Bíró-Szigeti, S. (2019) “Marketing features and success factors of micro and small enterprises on the energy saving market: A survey on micro and small enterprises in the Hungarian building energetic sector”, The Hungarian Journal of Marketing and Management, 45(3), pp. 4–14. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/524 (Accessed: 22 July 2024).

Issue

Vol. 45 No. 3 (2011)

Section

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