Following the digital sheep nation or the Z generation’s communication behavioural pattern

Abstract

AIM OF THE PAPER

The penetration ratio of media vehicles, the smartphone and the Youtube usage as well the daily Facebook enormous posts mean that the Z generation members like to raise their voices. It was our main preposition. Be successful! sounds their motto (Tari, 2011). We propose due to the lots of ways for self-expressing, user generated contents and the numbers of available media channels the Z generation’s online activities are so widely fragmented and colorful.

METHODOLOGY

We employed online quantitative questionnaire. Applying factors and attitude variables we established clusters, then examined each clusters by demographic and further attitude variables.

MOST IMPORTANT RESULTS

After analyzing the confirmed clusters we noticed that besides raising their own voices they rather post other’s contents. We surprised because between the basic demographic values and attitude variables we did not find any strong or mediate relationship. Big sample (1564 people) causes the weak relations.

RECOMMENDATIONS

We could conclude that most of the Z generation only accepted and passed the content (without any filtering) which had been created and shared by nearly 10 percentage of them.