Vol. 45 No. 4 (2011)

Published: 2011-09-01

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The editor's letter

János Fojtik

3
- PDF (Magyar)
An empirical study among female managers on their innovation generating activity

Márta Konczosné Szombathelyi, Veronika Keller

4-14
- PDF (Magyar)

In English

The transformation of HRM in the Eastern European region and in Hungary

József Poór

15-26
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Marketing and Financing

Valuation of brands from a financial point of view

András Takács

27-36
- PDF (Magyar)
Real options and marketing interface customer lifetime value and real options

Vivien Csapi

37-44
- PDF (Magyar)
CSR - Where can the concept develop?

Petra Putzer

45-52
- PDF (Magyar)

Retailing, Purchasing

Using the value chain to analyse costs

Tamás Kozák

54-59
- PDF (Magyar)
Procurement process and management at horticultural enterprises

Réka Villányi

60-67
- PDF (Magyar)

Eco-marketing

The ‘3win’ system of eco-labeling; an economic analysis of the Hungarian system based on in-depth interview research

Rita Péterné Baranyi

68-77
- PDF (Magyar)

Book review

Bányai Edit - Novák Péter (ed.): Online business and marketing. Akadémiai Kiadó, Budapest, 2011

Irma Agárdi

78
- PDF (Magyar)
Poór József (ed.): Handbook of management consulting. Akadémiai Kiadó, Budapest, 2010

Ágnes Tokár-Szadai

79
- PDF (Magyar)

Full edition

Marketing & Management 2011/4.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)