Vol. 43 No. 4 (2009)

Published: 2009-11-06

HR and marketing

The ITC relation analysis of the 50+ generation, part 2

Ildikó Gergátz

4-11
- PDF (Magyar)
On the operations/marketing interface: the human factor

Dániel L. Balogh

12-19
- PDF (Magyar)
The changing contours of management consultancy in the West

Andrew Gross, József Poór, Emeric Solymossy

20-32
- PDF (Magyar)
CEO and the art of motorcycle maintenance: a pilot research on the value range of Hungarian top managers

Judit Mihalik

34-42
- PDF (Magyar)
Attitudes of Hungarian young consumers towards mobile marketing

Ildikó Somogyi, Edit Bányai

43-51
- PDF (Magyar)

Food marketing

Consumer orientation: is efficient small business marketing a reality or a future question mark for Hungarian food industry?

Zsolt Polereczki, Zoltán Szakály

52-58
- PDF (Magyar)

Borderlines-overlapping

Consumer factors that infuence further growth of private label brands on the Hungarian FMCG market

Zsófia Balló

59-68
- PDF (Magyar)
Conditions and barriers of using integrated marketing communications in Hungary

Mária Bernschütz

70-77
- PDF (Magyar)

Book review

Poór József: International human resources management. Complex, Budapest, 2009

Ferenc Ternovszky

78-79
- PDF (Magyar)

Full edition

Marketing & Management 2009/4.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)