Music, Style, Identy - Experiences of Style in EMO Culture by Generation Z Youth

Authors

  • Ádám Guld Pécsi Tudományegyetem, Bölcsészettudományi Kar Kommunikáció- és Médiatudományi Tanszék

Keywords:

szubkultúrák, média, online közösségek, identitás transzformációk, Z generáció

Abstract

This paper is based on a background study for the project called ‘TÁMOP-4.2.3.-12/1/KONV Dissemination and Acknowledgement of Scientific Achievements - Media Usage and Patterns of Communication among the Youth’. The main objective of this writing is to show how the identity of the so-called ‘Generation Z’ is established and formed within online music subcultures. The current research uses qualitative methods at micro-scale level in order to explore the transformations of the subcultural identity among the EMO fans while they become familiar with EMO music, associate themselves with the subculture and leave the scene.

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Published

2019-10-31

How to Cite

Guld, Ádám (2019) “Music, Style, Identy - Experiences of Style in EMO Culture by Generation Z Youth”, The Hungarian Journal of Marketing and Management, 48(Különszám2), pp. 39–53. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/927 (Accessed: 27 November 2024).

Issue

Vol. 48 No. Különszám2 (2014)

Section

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