Vol. 54 No. 1 (2020)

Published: 2020-05-08

Papers

How to measure consumers’ willingness-to-pay by experimental auctions

Gábor Kovács Dr.

5-15
- DPF (Magyar)
The Changing Role of Customer Experience in the Age of Industry 4.0

Gábor Rekettye Dr., Gábor Rekettye Jr.

17-27
- PDF
Eating Shows on YouTube. The Background to the Popularity of Mukbang Videos in the Light of a Qualitative Reception Study

Ádám Guld Dr.

29-42
- PDF (Magyar)
Entrant-related Competence Expectations and Its Measurement

Tünde Téglás Tóthné, Anikó Kelemen-Erdős

43-54
- PDF (Magyar)
Sustainable and competitive nightlife district? – Management of overtourism in Budapest

Ivett Pinke-Sziva, Melanie Smith, Zombor Berezvai, Monica Coronel Padilla

55-63
- PDF
Possible directions of bank strategies

Máté Vörös

65-73
- PDF (Magyar)
Entrepreneurial Leadership Competencies in the Light of the Case of Hangaváry Winery in Tokaj

Ákos Kassai

75-89
- PDF (Magyar)

Book review

Tari Annamária: Online illúzió - offline valóság c. könyvéről

Eszter Jakopánecz

91-92
- PDF (Magyar)