Consumer factors that infuence further growth of private label brands on the Hungarian FMCG market

Authors

  • Zsófia Balló SZIE YMÉK; SZIE GSZDI

Keywords:

private label brand, own label brand, store choice, experience

Abstract

The market share of private label brands shows dinamical growth in Hungary. To examine their further development it is necessary to evaluate the researcher model - which systematizes the influencing factors of private label penetration on the Hungarian FMCG market. According to the consumer interviews, all factors (but no new ones) are influential, thus the model set is appropriate for quantitative research.

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Published

2019-10-01

How to Cite

Balló, Z. (2019) “Consumer factors that infuence further growth of private label brands on the Hungarian FMCG market”, The Hungarian Journal of Marketing and Management, 43(4), pp. 59–68. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/610 (Accessed: 23 July 2024).

Issue

Vol. 43 No. 4 (2009)

Section

Borderlines-overlapping