Vol. 48 No. 1 (2014)

Published: 2014-01-01

Consumer behaviour

Consumer decisions in mosaic families

Boglárka Eisingerné Balassa, László Józsa

3-12
- PDF (Magyar)
Results of an empirical study at University of Economics at Vienna and at Széchenyi István University - or some thoughts about alcohol drinking habits of students

Péter Huszka

13-24
- PDF (Magyar)

Marketing Research

Empirical results on consumer attitude for private labels on the FMCG market

Zsófia Balló

25-36
- PDF (Magyar)
CSR concerning classical music in the view of corporates - Analysis of corporate attitude by Q-methodology

Katalin Ásványi

37-46
- PDF (Magyar)
Measurement of healthcare quality by SERVQUAL

Beáta Kincsesné Vajda

47-58
- PDF (Magyar)
Contributions to product classification in marketing - a case of technology intensive consumer products

Mária Vágási, Noémi Munkácsi, Nóra Grőger

59-70
- PDF (Magyar)

In English

Retail store signage: English or local language?

Shelja Jose Kuruvilla, Roopam Gosain

71-81
- PDF

Anniversary

Professor Pál Tomcsányi, member of the Hungarian Academy of Science at 90

József Lehota

82-83
- PDF (Magyar)

Full edition

Marketing & Management 2014 / 1.

szerzők Marketing & Menedzsment

88 oldal
- PDF (Magyar)