Vol. 51 No. 4 (2017)

Published: 2017-12-15

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Knowledge management and knowledge transfer in HRM in light of empirical researches

Andrea Bencsik, Tímea Juhász, József Poór

1-14
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The standpoint of consumer protection on marketing communication tools in the light of unfair commercial practices

Margit Süle

15-25
- PDF (Magyar)
Black Friday phenomenon in Hungary

András Kovács, Tamás Sikos T.

26-38
- PDF (Magyar)
The preschool children’s media consumption impact on consumer behaviour

Tina Tímea Kásler

39-48
- PDF (Magyar)
Does co-operation affect positively innovative performance? Case study of Estonia and Romania

Viktor Prokop, Samuel Amponsah Odei, Jan Stejskal

49-58
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Assessing Entrepreneurial Potential of University: Empirical Evidence from Croatia

Suncica Oberman Peterka, Petra Mezulic Juric, Tihana Koprivnjak

59-70
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Group Dynamics in Entrepreneurial Team Formation - a Case Study

Péter Popovics, Judit Katonáné Kovács, Georgina Árváné Ványi, Tímea Gál

71-81
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Book review

Katalin Lőrincz - Judit Sulyok (ed.): Tourism marketing. Akadémiai Kiadó, Budapest, 2017 (357 p., ISBN 978 963 45 4024 3)

Flórián Strack

82-83
- PDF (Magyar)

Full edition

Marketing & Management 2017/4.

Marketing & Menedzsment Szerzők

83, [2]
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