Vol. 34 No. 3 (2000)

Published: 2000-05-01

-

To the Reader!

Magdolna Csath

3
- PDF (Magyar)

Food retailing

Main trends of food retailing in the European Union

András Bauer, Irma Agárdi

4-7
- PDF (Magyar)
Structural changes of the food retailing and company groupings in Hungary

András Bauer, Irma Agárdi

8-14
- PDF (Magyar)
Role and importance of horizontal marketing systems in food retailing

Györgyné Pénzes

15-21
- PDF (Magyar)
Behaviour in distribution channel in the food retailing

Nándor Komáromi, József Lehota

22-27
- PDF (Magyar)

Marketing Research

Interactive marketing research

Magdolna Vasné Egri, Zsuzsanna Szalkai

28-33
- PDF (Magyar)
Marketing research in Szolnok

Éva Magyarósy, Györgyné Pénzes, Éva László

34-40
- PDF (Magyar)
Brand personality based marketing research in Hungary

Andrea Kunsági, Irma Agárdi, András Bauer

41-48
- PDF (Magyar)

M&M mix

Benchmarking: copying, comparison or differentiation

Magdolna Csath

49-54
- PDF (Magyar)
The future of the Japanese economy and society

Nakazava Kazuo

55-59
- PDF (Magyar)
The influence of the marketing environment on service delivery companies and on the product liability insurance market

Attila Szakács, Ignác Törőcsik

60-64
- PDF (Magyar)
The examination of the efficiency of advertising part 2

Ferenc Strbik

65-71
- PDF (Magyar)

Foreign Literature

The International Journal of Bank Marketing for the financial services sector 1999. / 1., MCB University Press

Péter Osman

72-75
- PDF (Magyar)

Book review

Magyar Részvények Könyve Budapesti Értéktőzsde - Bank & Tőzsde, 1999

Péter Osman

76
- PDF (Magyar)
Alan Unterman: Zsidó hagyományok lexikona HELIKON Kiadó, 1999

Péter Osman

77
- PDF (Magyar)

Intercontact Marketing Network (Introduction of a firm)

Intercontact Marketing Network

Marketing Network Intercontact

78-80
- PDF (Magyar)

Full edition

Marketing & Management 2000 / 3.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)