How digitalisation affects on hungarian market of television channels

Authors

  • Ágnes Urbán Budapesti Con/inus Egyetem, Gazdálkodástudományi Kar Marketing és Média Intézet Média, Marketingkommunikáció és Telekommunikáció Tanszék

Keywords:

digitális televízió, műsorterjesztés, vertikális integráció

Abstract

Television is still the number one medium concerning the time devoted to consumption and the financial results of the sector. It has broader audience than any other media. Anyway, diffusion of new media technology induces changes in the television industry too: changes in distribution markets, continuous increase of choice, and the fragmentation of audience resulted more intense competition than ever before. The paper describes the most important tendencies of the Hungarian television market and the main challenges expected in the future.

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Published

2019-10-10

How to Cite

Urbán, Ágnes (2019) “How digitalisation affects on hungarian market of television channels”, The Hungarian Journal of Marketing and Management, 44(1), pp. 4–11. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/470 (Accessed: 22 July 2024).

Issue

Vol. 44 No. 1 (2010)

Section

Media and management