Vol. 44 No. 1 (2010)

Published: 2010-01-01

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Új média - új világ?

Csaba Iglódi

3
- PDF (Magyar)

Media and management

How digitalisation affects on hungarian market of television channels

Ágnes Urbán

4-11
- PDF (Magyar)
Connections of Corporate Social Responsibility and Media

Rita Lukács, Nóra Nyirő

12-20
- PDF (Magyar)
Telcos' move to enter the electronic media markets

Mihály Gálik

22-29
- PDF (Magyar)
The Content Industry in the Light of New Media

Tamás Csordás

30-37
- PDF (Magyar)
"The Arctic sea of the blogosphere" The blogosphere, as a new type of media, and the business models for blogs

András László Király

38-46
- PDF (Magyar)
A media conditional cellular phone as an advertisement channel

Dóra Horváth, Katalin Nádasi

48-59
- PDF (Magyar)
Radio, mp3 player or PC? Music listening platforms in the new convergent media world

Nóra Nyirő

60-67
- PDF (Magyar)

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Formal requirements for manuscripts

68
- PDF (Magyar)

Full edition

Marketing & Management 2010 / 1.

szerzők Marketing & Menedzsment

72 oldal
- PDF (Magyar)