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Most read articles by the same author(s)

• Zoltán Szakály, Péter Popovics, Márk Szakály, Enikő Kontor, Analysis of shopping behaviour based on factors influencing food choice and store selection , The Hungarian Journal of Marketing and Management: Vol. 54 No. Különszám 2 (2020): Táplálkozás, egészség, vásárlások
• Zsófia Nábrádi, Zoltán Szakály , The relationship between health related-behaviour and dietary supplement consumption , The Hungarian Journal of Marketing and Management: Vol. 54 No. Különszám 2 (2020): Táplálkozás, egészség, vásárlások
• András Fehér, Bence Kovács, Henrietta Mónika Boros , Zoltán Szakály , Subjective judgment of healthy nutrition regarding university students' online and offline information-seeking behavior , The Hungarian Journal of Marketing and Management: Vol. 56 No. EMOK Különszám (2022)
• Péter Popovics, Mihály Soós, Zoltán Szakály, Ágnes Virág Kiss, The relationship between personal values and the search for novelty in the Hungarian eating culture , The Hungarian Journal of Marketing and Management: Vol. 54 No. Különszám 2 (2020): Táplálkozás, egészség, vásárlások
• Marietta Kiss, Zoltán Szakály, Why do we eat what we eat? Eating motivations of Hungarian consumers , The Hungarian Journal of Marketing and Management: Vol. 56 No. EMOK Különszám (2022)
• Nikolett Balsa-Budai, Prof. Dr. Szakály Zoltán, Examination of consumer perception of sustainable food consumption by netnography , The Hungarian Journal of Marketing and Management: Vol. 57 No. Különszám EMOK 1 (2023)
• Marietta Kiss, Zoltán Szakály, Bence Kovács, Adaptation of the MKTOR Model Measuring Market Orientation and Its Relationship with Business Performance , The Hungarian Journal of Marketing and Management: Vol. 54 No. Különszám 2 (2020): Táplálkozás, egészség, vásárlások
• Zsófia Nábrádi, Zoltán Szakály, Sándor Kovács, Connection between meat consumption habits and eating attitudes of the young adult age group , The Hungarian Journal of Marketing and Management: Vol. 51 No. EMOK klsz (2017)
• Dorka T. Nagy-Pető , Zoltán Szakály, Virág Ágnes Kiss, Comparative study of consumer expectations related to local products , The Hungarian Journal of Marketing and Management: Vol. 57 No. 1 (2023)
• Orsolya Szigeti, Viktória Szente, Zsolt Polereczki, Zoltán Szakály, Market Opportunities of the Traditional Hungarian Products , The Hungarian Journal of Marketing and Management: Vol. 43 No. 3 (2009)