Vol. 56 No. EMOK Különszám (2022)

Published: 2022-08-17

The editor's letter

Editorial Welcome

Ariel Mitev

5
- PDF (Magyar)

Papers

“I don’t care what they promote as long as I love them”: The simultaneous influence of parasocial relationship and the influencer-brand congruence on the effectiveness of sponsored social media posts

Boglárka Hódi , Dominika Anna Barkász , Ágnes Buvár

7-17
- PDF (Magyar)
The effect of external reference price on consumer’s price perception

Lilla Lipták

19-29
- PDF (Magyar)
Why do we eat what we eat? Eating motivations of Hungarian consumers

Marietta Kiss, Zoltán Szakály

31-44
- PDF (Magyar)
Investigation of sense of community in case of Hungarian cyclists

Éva Szabina Bundság, Sándor Huszár

45-56
- PDF (Magyar)
Subjective judgment of healthy nutrition regarding university students' online and offline information-seeking behavior

András Fehér, Bence Kovács, Henrietta Mónika Boros , Zoltán Szakály

57-67
- PDF (Magyar)
A comparative analysis of appeals in the advertisements of financial services during a period of economic instability

Regina Kovács , Balázs Lajos Pelsőci , Tamás Csordás

69-77
- PDF (Magyar)