An empirical study among female managers on their innovation generating activity

Abstract

Two actual fields are connected by the authors in the research: the issue of innovation and female management. The two most common stereotypes regarding the innovation are that people combine innovation with technological development and masculine thinking. The authors collected data in a pilot research in March 2010 among female manag­ers about innovation with help of questionnaire and interview. The quantitative research was transacted in May and June 2010 with help of self-adminis­tered questionnaire in Győr and its surrounding. Al­together 210 female managers were inquired. The data analysis was conducted with SPSS statistical
software.
The aim of the research is on the one hand to give a picture from the explanation, exercise, mo­tivation, source, power and network of innovation aspect of the female managers. On the other hand the aim is to allocate the role of the female man­agement in connection with generating innovation, analysing how the female leaders/managers partici­pate in the innovation (as developer, as adaptor). Further aim is to prove the widespread innovation and to analyse the connection of innovation with business success. The two sections of the target group involved in the research are on the one hand own company managing directors and on the other hand female managers working as employees.