Vol. 45 No. 1 (2011)

Published: 2011-01-01

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The editor's letter

János Fojtik

3
- PDF (Magyar)
Consistent Story: Personal Brand and Self-recognition

Judit Mihalik

4-11
- PDF (Magyar)

Strategy, planning

Planning, Decision-making, Strategy

Lajos Hanyecz

12-20
- PDF (Magyar)
How can the management improve the strategic planning processes?

Tamás Kozák

21-25
- PDF (Magyar)

Consumer research

A Segmentation-based Study on Consumption of Young People

Szabolcs Prónay

26-37
- PDF (Magyar)

Entrepreneurship, SMEs

Development, Existence and Functions of Marketing Organisation of the SMEs in Hungary

Zoltán Máté

38-43
- PDF (Magyar)
Entrepreneurial Attitude of University Scientists - The Design and Some Results of an Empirical Study

Ádám Novotny

44-54
- PDF (Magyar)

In English

Level of HR Proficiency in Small and Medium Sized Organizations in Middle-Hungary Region

Henrietta Finna, Zoltán Krajcsák

55-64
- PDF

Opinion

Consumer Goods Classification - Revisited

Gábor Rekettye

65-72
- PDF (Magyar)

Conference report

Corporate Communications in Focus

74-75
- PDF (Magyar)

Book review

On Public Relations and Public Affair. PR + PA - Akadémiai Kiadó, Budapest, 2009

Márta Konczosné Szombathelyi

76
- PDF (Magyar)
Grant McCracken: Chief Culture Officer. Basic Books, New York, 2009

Bálint Nagy

77-79
- PDF (Magyar)

Full edition

Marketing & Management 2011/1.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)