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Vol. 45 No. 1 (2011)
Vol. 45 No. 1 (2011)
Published:
2011-01-01
-
The editor's letter
János Fojtik
3
PDF (Magyar)
Consistent Story: Personal Brand and Self-recognition
Judit Mihalik
4-11
PDF (Magyar)
Strategy, planning
Planning, Decision-making, Strategy
Lajos Hanyecz
12-20
PDF (Magyar)
How can the management improve the strategic planning processes?
Tamás Kozák
21-25
PDF (Magyar)
Consumer research
A Segmentation-based Study on Consumption of Young People
Szabolcs Prónay
26-37
PDF (Magyar)
Entrepreneurship, SMEs
Development, Existence and Functions of Marketing Organisation of the SMEs in Hungary
Zoltán Máté
38-43
PDF (Magyar)
Entrepreneurial Attitude of University Scientists - The Design and Some Results of an Empirical Study
Ádám Novotny
44-54
PDF (Magyar)
In English
Level of HR Proficiency in Small and Medium Sized Organizations in Middle-Hungary Region
Henrietta Finna, Zoltán Krajcsák
55-64
PDF
Opinion
Consumer Goods Classification - Revisited
Gábor Rekettye
65-72
PDF (Magyar)
Conference report
Corporate Communications in Focus
74-75
PDF (Magyar)
Book review
On Public Relations and Public Affair. PR + PA - Akadémiai Kiadó, Budapest, 2009
Márta Konczosné Szombathelyi
76
PDF (Magyar)
Grant McCracken: Chief Culture Officer. Basic Books, New York, 2009
Bálint Nagy
77-79
PDF (Magyar)
Full edition
Marketing & Management 2011/1.
Marketing & Menedzsment A szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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