Marketing innovation activities of knowledge intensive business services

Authors

  • Györgyi Kővágó Dunaújvárosi Főiskola Nyugat-magyarországi Egyetem Széchenyi István Gazdálkodás- és Szervezéstudományok Doktori Iskola

Keywords:

tudásintenzív üzleti szolgáltatás, marketinginnováció, 7P modell, mikro- kis- és középvállalkozás

Abstract

Consultancy firms are a growing phenomenon globally, it is highly important to get to know each-other’s attitudes, expectation and system of values and form a common language for actors of the process and the society in order to improve cooperation among consultants and their customers. The article deals with problems of micro- and small enterprises, type of consultancy and how can they solve their problem. The results of this article based on my questionnaire survey.

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Published

2019-11-04

How to Cite

Kővágó, G. (2019) “Marketing innovation activities of knowledge intensive business services”, The Hungarian Journal of Marketing and Management, 48(3), pp. 71–84. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/988 (Accessed: 25 December 2024).

Issue

Vol. 48 No. 3 (2014)

Section

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