Globalisation in Higher Education

Organisational and Marketing Consequences

Authors

  • Zsuzsa Deli-Gray ESSCA Magyarország Alapítvány ; Széchenyi István Egyetem
  • László Árva Szolnoki Főiskola
  • Michael Gray ESSCA Magyarország Alapítvány

Keywords:

globális felsőoktatási tér, mobilitás, intézményi változások

Abstract

Globalization has transformed higher education in the nineties and today institutions are competing for the students in a highly globalized educational space and consequently these organizations are facing new challenges in their marketing activities. In our article we have studied these challenges and the institutions’ possible answers to these challenges. After having presented international literature and statistics on educational globalization we analyzed what marketing and management tasks the universities and colleges have to perform in order to make benefit of the emerging opportunities.

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Published

2019-10-08

How to Cite

Deli-Gray, Z., Árva, L. and Gray, M. (2019) “Globalisation in Higher Education: Organisational and Marketing Consequences”, The Hungarian Journal of Marketing and Management, 44(3), pp. 4–13. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/434 (Accessed: 27 July 2024).

Issue

Vol. 44 No. 3 (2010)

Section

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