Vol. 35 No. 1 (2001)

Published: 2001-03-01

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To the Reader!

Béla Marián

2-3
- PDF (Magyar)

Marketing Conference

Relationship marketing and lobbying in state organisations purchasing processes

György Sibelka

4-7
- PDF (Magyar)
Strategy and culture

László Józsa

8-10
- PDF (Magyar)
Changing company communications processes in Hungary - Affects from overseas

Istvánné Borgulya

11-13
- PDF (Magyar)
Intra-firm and market relations services

Zoltán Gyöngyösy

14-16
- PDF (Magyar)
Some theoretical notes on brand extension

Katalin Nádasi

17-20
- PDF (Magyar)
Space informatics and marketing

Gábor Terei

21-24
- PDF (Magyar)
CRM

László Bűdy

25-29
- PDF (Magyar)

Theses from BUEPA

Customer values and customer behaviour

Ágnes Neulinger

30-35
- PDF (Magyar)
Offering Hungarian village tourism products in Finland

Kornélia Kiss

36-43
- PDF (Magyar)
Critical cases in air passenger transport

Anna Koósa

44-51
- PDF (Magyar)
Inventory evaluation and purchase on institutional markets

Márk Molnár

52-61
- PDF (Magyar)

M&M mix

Public assessment of "services" of local government in Hungarian large cities

Béla Marián

62-65
- PDF (Magyar)
The role of language in multi-cultural advertisement

Ágnes Derjanecz

67-71
- PDF (Magyar)
Depending from a good firm is a necessity

Péter Osman

72
- PDF (Magyar)

Foreign Literature

Smoking - Just say no - The Economist, I/N 8200, 2000 december 9.

Géza Székely

73
- PDF (Magyar)
Autómárkák - kedveltség és használat Németországban - Allensbacher Berichte, 2000/24. szám

Antal Lantos

74
- PDF (Magyar)

Book review

Ove Granstrand: The Economics and Management of Intellectual Property. Edward Elgar Publishing Limited, 1999

Péter Osman

75-77
- PDF (Magyar)
Marc J. Dollinger: ENTREPRENEURSHIP - Strategies and Resources. Prentice Hall, 1999.

Péter Osman

78-79
- PDF (Magyar)

Full edition

Marketing & Management 2001/1.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)