Kiterjesztett marketing - Beszámoló a Marketing Oktatók Klubja 19. országos konferenciájáról

Gedeon Totth

Introduction - Broadening marketing

Authors

Gedeon Totth Budapesti Gazdasági Főiskola Marketing Intézet

Downloads

PDF (Magyar)

Published

2019-10-01

How to Cite

Totth, G. (2019) “Introduction - Broadening marketing”, The Hungarian Journal of Marketing and Management, 47(3), pp. 32–33. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/638 (Accessed: 22 November 2024).

Download Citation

Issue

Vol. 47 No. 3 (2013)

Section

19th Annual Conference of Hungarian Marketing Educators

Most read articles by the same author(s)

Gedeon Totth, Erika Hlédik, Mónika Fodor, Analysis of consumers’ perception and preferences in reference to pálinka according to the results of qualitative research , The Hungarian Journal of Marketing and Management: Vol. 45 No. 2 (2011)
Gedeon Totth , Ibolya Brávácz , Dávid Harsányi , Diána Pacsi, Zoltán Szabó , Decision making challenges of the Hungarian SME sector – with focus on online communication presence , The Hungarian Journal of Marketing and Management: Vol. 56 No. 2 (2022)
Ágnes Hofmeister Tóth, Gedeon Totth, How do consumers choose wine? - A study of factors influencing wine buying decisions , The Hungarian Journal of Marketing and Management: Vol. 38 No. 4 (2004)
Erika Hlédik, Gedeon Totth, Mónika Fodor, Factors of pálinka buying decision , The Hungarian Journal of Marketing and Management: Vol. 45 No. 2 (2011)
László Mucha, Titanilla Oravecz, Gedeon Totth, Analyzing the pálinka purchase aspects by conjoint analysis , The Hungarian Journal of Marketing and Management: Vol. 54 No. 2 (2020)
Gedeon Totth, An interview with Dr. Pál Tomcsányi - pioneer of marketing in Hungary about the Hungarian Journal of Marketing and Management , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)