Vol. 47 No. 4 (2013)

Published: 2013-12-01

Editor’s Choice

Role of colour and form as visual elements of packaging in raising attention and identifying products

Krisztina Rita Dörnyei, Viktória Bebők, Daniella Horváth

3-12
- PDF (Magyar)

Nation's Marketing

Thoughts about the new EU-member - Croatia: the Balkans or Europe?

Viktória Gerdesics

13-23
- PDF (Magyar)

Sustainable Marketing

Unsustainable growth, unsustainable consumption. Unsustainable marketing?

Katalin Dudás

24-35
- PDF (Magyar)
Appearance of potential LOHAS consumers in Hungary

József Lehota, Ágnes Horváth, Georgina Rácz

36-54
- PDF (Magyar)

Sports Marketing

Market position of the Hungarian Football League in international comparison

Lili Kassay

55-64
- PDF (Magyar)

In English

Virtual study abroad: A case study

John Lipinski, János Fojtik

65-74
- PDF

Management Research

Expanding employee value to buyer’s and employee’s satisfaction

Dina Aswad

75-85
- PDF (Magyar)
Attitudes and expectations in the five factor model of employee engagement

Zoltán Krajcsák

86-94
- PDF (Magyar)

Book review

Kovács Kármen: Kutatási és publikálási kézikönyv nem csak közgazdászoknak. Akadémiai kiadó, Budapest, 2013

Alexandra Posza

95-96
- PDF (Magyar)

Full edition

Marketing & Management 2013/4.

Marketing & Menedzsment A szerzők

96, [2]
- PDF (Magyar)