Vol. 50 No. 3-4 (2016)

Published: 2016-09-01

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In memoriam Prof. Ferenc Farkas, PhD

Gábor Kornai, Marketing & Menedzsment szerkesztőség

1-2
- PDF (Magyar)
Enhancing and measurement of student activity with the talent pool system at University of Pécs Faculty of Business and Economics

Gábor Balogh, Ferencné Farkas, Edit Bányai

3-18
- PDF (Magyar)
Monitoring the university ecosystem in Big Data environment

Miklós Hornyák, Ferenc Kruzslicz

19-32
- PDF (Magyar)
Hungarian venture capital fund managers’ view on the JEREMIE venture capital program

Judit Karsai

33-42
- PDF (Magyar)
How much is venture capital worth? - Comparative analyses of the returns of venture capital

Patrícia Becsky-Nagy, Balázs Fazekas

43-52
- PDF (Magyar)
What makes a gazelle after all?

Éva Komlósi, László Szerb

53-72
- PDF (Magyar)
The Impact of Trust in E-commerce - A Comparative Study in Hungary and Poland

Márta Aranyossy, Barbara Anna Magisztrák

73-87
- PDF (Magyar)
The Holistic Service Experience - Guest Journey and Customer Co-creation Dimensions in the case of Art and Ruin Pubs

Anikó Kelemen-Erdős, Ariel Mitev

88-101
- PDF (Magyar)
“Reviews are there to stay; this is a consumer need.” - Tourism professionals’ opinion of consumer reviews on TripAdvisor

Éva Markos-Kujbus, Tamás Csordás

102-113
- PDF (Magyar)
Branding tourism destination I. - Brand positioning of Hungarian destinations

Ivett Sziva

114-123
- PDF (Magyar)
The application of the weight of evidence and information value approach in predictive modeling for binning continuous variables

Gábor Szabolcs Nagy

124-141
- PDF (Magyar)
Comprehensive patterns of culture consumption in Hungary (How do Hungarians consume culture?)

Valéria Pavluska

142-158
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Book review

Poór József: Menedzsment-tanácsadási kézikönyv, innováció - megújulás - fenntarthatóság., 4. kiadás, Akadémiai kiadó, Budapest, 2016 864 oldal, ISBN 978-963-05-9812-5

Mariann Benke

159-160
- PDF (Magyar)

Full edition

Marketing & Management 2016 / 3-4.

Marketing & Menedzsment szerzők

166 oldal
- PDF (Magyar)