Rekettye Gábor: Kisvállalati marketing. Akadémiai Kiadó, Budapest, 2007

Most read articles by the same author(s)

• Mária Törőcsik, Krisztián Szűcs, Dániel Kehl, Thinking about generations - Lifestyle groups of generation Z and Y , The Hungarian Journal of Marketing and Management: Vol. 48 No. Különszám2 (2014)
• László Csóka, Mária Törőcsik, Sport consumption and scales measuring the sport motivation , The Hungarian Journal of Marketing and Management: Vol. 53 No. Különszám (2019): Special Issue EMOK
• Eszter Pál, Mária Törőcsik, Eszter Jakopánecz, Generational differences in values empirical research results based on different generational age classifications with different starting points , The Hungarian Journal of Marketing and Management: Vol. 51 No. 3 (2017)
• Mária Törőcsik, Types of Consumer Buying Decisions , The Hungarian Journal of Marketing and Management: Vol. 29 No. 6 (1995)
• László Csóka, Réka Hegedüs, Mária Törőcsik, Investigation of the motivations of active sport consumption by developing a general sport motivation scale , The Hungarian Journal of Marketing and Management: Vol. 55 No. Különszám 1. (2021): EMOK
• Bence Vereckei-Poór, Mária Törőcsik, Az elektromos autózás fogyasztói megítélése, dilemmái , The Hungarian Journal of Marketing and Management: Vol. 56 No. 4 (2022)
• Mária Törőcsik, Functional and symbolic consumption , The Hungarian Journal of Marketing and Management: Vol. 32 No. 5 (1998)
• Mária Törőcsik, Adventure oriented shopping , The Hungarian Journal of Marketing and Management: Vol. 29 No. 4 (1995)
• Mária Törőcsik, Zita Somogyi, The main questions of country branding , The Hungarian Journal of Marketing and Management: Vol. 43 No. 2 (2009)
• Mária Törőcsik, Eszter Jakopánecz, Products with customer resistance , The Hungarian Journal of Marketing and Management: Vol. 44 No. 2 (2010)