Vol. 51 No. EMOK klsz (2017)

marketing-menedzsment-2017-li-efv-emok-kulonszam-01.jpg

Published: 2017-08-01

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Egyesület a Marketing Oktatásért és Kutatásért (EMOK) köszöntő

Zsófia Kenesei
- PDF (Magyar)
Comparison of the Value of Hypertension Drug Therapies and Their Market Performance

Bence Kovács, Judit Simon

1-13
- PDF (Magyar)
Improving customer valuation models with word-of-mouth: directions and results

Ákos András Nagy, Ildikó Kemény, Krisztián Szűcs, Judit Simon

14-27
- PDF (Magyar)
Experimental researching customers’ decision behaviour based on preference in an eye-tracking test

Beáta Pethő, Zoltán Veres, Attila Bátor, Tamás Tarján

28-37
- PDF (Magyar)
Examination of the psychological sense of a brand community in a case of a music festival

Klára Kazár

38-48
- PDF (Magyar)
Owl-Prowl - User interpretations and evaluations of online consumer reviews through animal metaphors

Dóra Horváth, Ariel Mitev

49-62
- PDF (Magyar)
Impacts of relationship capabilities on business relationships’ effectivity

Márton Vilmányi, Erzsébet Hetesi

63-74
- PDF (Magyar)
Connection between meat consumption habits and eating attitudes of the young adult age group

Zsófia Nábrádi, Zoltán Szakály, Sándor Kovács

75-84
- PDF (Magyar)

Full edition

Marketing & Management 2017 EMOK special issue

Marketing & Menedzsment Szerzők

84, [2]
- PDF (Magyar)