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Vol. 51 No. EMOK klsz (2017)
Vol. 51 No. EMOK klsz (2017)
Published:
2017-08-01
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Egyesület a Marketing Oktatásért és Kutatásért (EMOK) köszöntő
Zsófia Kenesei
PDF (Magyar)
Comparison of the Value of Hypertension Drug Therapies and Their Market Performance
Bence Kovács, Judit Simon
1-13
PDF (Magyar)
Improving customer valuation models with word-of-mouth: directions and results
Ákos András Nagy, Ildikó Kemény, Krisztián Szűcs, Judit Simon
14-27
PDF (Magyar)
Experimental researching customers’ decision behaviour based on preference in an eye-tracking test
Beáta Pethő, Zoltán Veres, Attila Bátor, Tamás Tarján
28-37
PDF (Magyar)
Examination of the psychological sense of a brand community in a case of a music festival
Klára Kazár
38-48
PDF (Magyar)
Owl-Prowl - User interpretations and evaluations of online consumer reviews through animal metaphors
Dóra Horváth, Ariel Mitev
49-62
PDF (Magyar)
Impacts of relationship capabilities on business relationships’ effectivity
Márton Vilmányi, Erzsébet Hetesi
63-74
PDF (Magyar)
Connection between meat consumption habits and eating attitudes of the young adult age group
Zsófia Nábrádi, Zoltán Szakály, Sándor Kovács
75-84
PDF (Magyar)
Full edition
Marketing & Management 2017 EMOK special issue
Marketing & Menedzsment Szerzők
84, [2]
PDF (Magyar)
Language
English
Magyar
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