Vol. 34 No. 2 (2000)

Published: 2000-03-01

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To the Reader!

József Berács

3
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The department of Marketing at the Faculty of Economics is 30-year old

Encountering with the marketing

Dezső Molnár

4-6
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The role and quality of vertical relations in case of companies operating in Hungary

Zsófia Kenesei

7-14
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The changing consumer behaviour of Hungarian households

Zsuzsa Kapitány

15-19
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Advertisement dumping, or tendencies in the research of advertising frequency

Gabriella Sz. Tóth

20-22
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Questioner making and questioning

Pál Varjas

23-25
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The role of co-operation readiness of the sick in the medical goods marketing

Judit Simon, Zoltán Lantos

26-32
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Advertisements with the eyes of a child and a parent

Ágnes Hofmeister Tóth, Erzsébet Malota

33-38
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How the children become consumers

Judit Sulyokné Guba

39-44
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M&M mix

The role and history of the measuring of buyer's complacency

Katalin Némethné Pál

45-51
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Cross-cultural marketing: an answer for the sociocultural differences

László Dankó

52-56
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The examination of the efficiency of advertising

Ferenc Strbik

57-62
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ICC/ESOMAR - International regulations of marketing and social research

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63-67
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Döntéskényszerben a kis- és közepes építőanyag-ipari vállalatok. Interjú Nagy Lászlóval

Ottó Nagy

68-69
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International experiences in qualitative market research

Zoltán Túro

70-72
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Increase of complacency, benefit of complaints

János Takács

73-75
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Book review

Graffiti: Kritikus fogadtatás - Allensbacher Berichte, 1999/18.

Antal Lantos

76
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Dr. Béhm Imre: Vállalkozások megítélése - PERFEKT Pénzügyi Szakoktató és Kiadó Rt., 1998 -

Péter Osman

77
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Intercontact Marketing Network (Introduction of a firm)

Intercontact Marketing Network

Marketing Network Intercontact

78-80
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Full edition

Marketing & Management 2000 / 2.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)