Vol. 43 No. 1 (2009)

Published: 2009-03-06

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Editor's letter

Csaba Iglódi

3
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Marketing in economic crisis

Marketing Challenges in 2009 - Interview with Philip Kotler

Marketing & Menedzsment szerkesztőség

4-12
- PDF (Magyar)
Marketing in an Economic Recession Period

Gábor Rekettye

14-21
- PDF (Magyar)
Comments to the Explanation of the New Global Economic Crisis

Tamás Mellár

22-27
- PDF (Magyar)
Management, Leadership and Decision-making during a Global Economic Crisis

Yaron Krauss

28-34
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Two Crises in Marketing: a Short Notice on the History of Marketing Thought

János Fojtik

35-39
- PDF (Magyar)
Analysis of the Environmentally Conscious Attitudes in the Food Economy Companies of the Northern-Plain Region

Kinga Odor

40-47
- PDF (Magyar)

Borderlines-overlapping

Where Strategic Alliances End and Trust Begins: on the Necessity of Reconciliating Marketing and Operational Aspects in Market Segmentation

Dániel L. Balogh

48-61
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An Empirical Research of the influencing Factors of Fashion Diffusion and Consumption of Fashion Products among Young Hungarian People

Kármen Kovács

62-71
- PDF (Magyar)
InCoDe 2008 - Impediments and Resolutions to Innovation in a Chinese Food Manufacturer: The Case Study

Woo S. Hong

72-75
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Management study

Management Deficiencies Hinder Growth in the Region

Klemens Wersonig

76-77
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Book review - commemoration

Tamás Tóth: International Marketing. Akadémiai Kiadó, 2008

János Fojtik

78-79
- PDF (Magyar)

Full edition

Marketing & Management 2009/1.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)