InCoDe 2008 - Impediments and Resolutions to Innovation in a Chinese Food Manufacturer: The Case Study

Szerzők

  • Woo S. Hong Middlesex University Business School, London, UK

Kulcsszavak:

China, Food Manufacturer, Innovation

Absztrakt

The food industry is a major industry in China consisting of both local Chinese owned and managed firms, and foreign ventures, often operating in competitive environments. This paper examines the case of a family owned Chinese food manufacturer in Beijing. The need to innovate is clear from the challenges faced by the firm such as changing consumer preferences; and competition from local and foreign firms. This paper finds that impediments to innovate include a deep rooted inward favouring tradition; a reliance on the use of experience rather than on analytical techniques; a hierarchical and controlling management structure and style that discourage deviations from established practices; and low absorptive capacity. The resolutions include adjusting the firm’s organisational structure and management style; introducing more qualified and innovative favouring staffs; formalising research and development; and implementing structured and formal training.

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Megjelent

2019-10-02

Hogyan kell idézni

Hong, W. S. (2019) „InCoDe 2008 - Impediments and Resolutions to Innovation in a Chinese Food Manufacturer: The Case Study”, Marketing & Menedzsment, 43(1), o. 72–75. Elérhető: https://journals.lib.pte.hu/index.php/mm/article/view/770 (Elérés: 16 július 2024).

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