Vol. 50 No. 2 (2016)

Published: 2016-03-01

-

Improvement of sensitivity towards responsible innovation in practice

Miklós Lukovics, Erik Fisher, Beáta Udvari

3-18
- PDF (Magyar)
What is the price of a service failure? An analysis of the amount of compensation expected by consumers

Zsófia Kenesei, Zsolt Szilvai

19-30
- PDF (Magyar)
The influence of social capital on product policy: a case for cooperation among Transdanubian wineries

Árpád Brányi, László Józsa

31-44
- PDF (Magyar)
Valuation of minority interests in nonprofit companies

András Takács, Alexandra Posza, Ákos Tóth-Pajor

45-53
- PDF (Magyar)
Clusters and their driving forces - lessons learned from the CNCB project

Ákos Jarjabka

54-67
- PDF
The role of Guest-cards in developing “Slow Tourism” in Austria and Hungary

Márta Bakucz, Ádám Horváth, András Bozóti

68-76
- PDF

Book review

Reszegi László - Juhász Péter: A vállalati teljesítmény nyomában / Nem csak tulajdonosoknak és menedzsereknek! Budapest, Alinea Kiadó, 2014

Eszter Varga

77-78
- PDF (Magyar)

Full edition

Marketing & Management 2016 / 2.

Marketing & Menedzsment szerzők

82 oldal
- PDF (Magyar)