Vol. 45 No. 3 (2011)

Published: 2011-06-01

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The editor's letter

János Fojtik

3
- PDF (Magyar)
Marketing features and success factors of micro and small enterprises on the energy saving market A survey on micro and small enterprises in the Hungarian building energetic sector

Szilvia Bíró-Szigeti

4-14
- PDF (Magyar)

Marketing theory

Dilemmas of marketing history from a historiographical perspective

Bálint Nagy

15-20
- PDF (Magyar)
Consumption as an identity-creator

Szabolcs Prónay

21-31
- PDF (Magyar)
Towards a coherent definition and interpretation of postmodern tourism marketing — The importance of experience and uniqueness factors

László Árva, Zoltán Sipos

32-40
- PDF (Magyar)

Comments

Globalization of higher education. Distance learning today and in the future

Judit Mátyás

41-45
- PDF (Magyar)

17TH Annual Conference of Hungarian Marketing Educators

Introduction - Responsible Marketing

Ákos András Nagy, Petra Eszter Putzer, János Fojtik

47
- PDF (Magyar)
Role of technologies for info-communications and the Internet in sustainable development

Edit Bányai

48-55
- PDF (Magyar)
Cognitive age and environmentally conscious consumer behaviour of the 50+ generations

Ágnes Hofmeister-Tóth, Kata Kelemen, Marianna Piskóti

56-67
- PDF (Magyar)

In English

Retaining and motivating knowledge-workers in a time of crisis - the case of the management consultancy market

Péter Fodor, János Weiner

68-76
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Book review

Gábor Rekettye: Multidimensional Pricing. Akadémiai Kiadó, Budapest, 2011

Tamás Gyulavári

78-79
- PDF (Magyar)

Full edition

Marketing & Management 2011/3.

Marketing & Menedzsment A szerzők

80, [2]
- PDF (Magyar)