Vol. 30 No. 4 (1996)

Published: 1996-07-01

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To the Reader!

Gábor Rekettye

3
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Hungarian-japanese economic relations

Economic growth potential and growth strategies

Tusneo Morita

4-9
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Summary in hungarian: Economic growth potential and growth strategies

Tusneo Morita; - -

9-10
- PDF (Magyar)
Productivity and quality - Lessons from japanese experience

Atsuo Ishiwara

11-14
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Summary in hungarian: Productivity and quality: Lessons from japanese

Atsuo Ishiwara

14-15
- PDF (Magyar)
Japanese view of Hungary as an investment destination

Shinken Kawakita

17-22
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Summary in hungarian: Japanese view of Hungary as an investment destination

Shinken Kawakita

22-24
- PDF (Magyar)
The role of Japan in Central Europe in an emerging multipolar world

Judit Berényi

25-30
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Summary in Hungarian: The Role of Japan in Central Europe in an emerging multipolar world

Judit Berényi

30-31
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Can we, should we adopt japanese management methods?

András Hernádi

32-33
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Summary in hungarian: Can we, should we adopt japanese management methods?

András Hernádi

33-34
- PDF (Magyar)
Japanese investors in Hungary

Éva Nádor

36-41
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Interview with: The General Director of Toyota Hungary Kft

Éva Nádor

36-37
- PDF (Magyar)
Interview with: A Senior Research Fellow at Nomura Research Institute

Éva Nádor

37-39
- PDF (Magyar)
Interview with: The managing director of Sony Hungária

Éva Nádor

39-41
- PDF (Magyar)

Country image

Interviews with: Ms. Ildikó Takács, Mr. Béla Katona, Mr. Imre Szekeres, Mr. Bálint Magyar

Marketing & Menedzsment szerkesztőség

42-46
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Interview with: Ms. Ildikó Takács

Marketing & Menedzsment szerkesztőség

42-43
- PDF (Magyar)
Interview with: Mr. Béla Katona

Marketing & Menedzsment szerkesztőség

43-44
- PDF (Magyar)
Interview with: Mr. Imre Szekeres

Marketing & Menedzsment szerkesztőség

44-46
- PDF (Magyar)
Interview with: Mr. Bálint Magyar

Marketing & Menedzsment szerkesztőség

46
- PDF (Magyar)

Agromarketing

Need for and opportunities of cooperative marketing in the European Union

Béla Gaál

47-50
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The role of west in the marketing of Hungarian Agricultural Products

Jenő Szabó

51-55
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Budapest enterprise agency

International programs

Vállalkozásfejlesztési Központ Budapesti

58
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Insurance marketing

Marketing strategies in connection: The case of insurance marketing

János Fojtik, Erzsébet P. Maros

59-64
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Export-credit-insurance system in Hungary

Balázs Botos

65-69
- PDF (Magyar)

Book review

Máté János: Üzleti tárgyalások

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72-73
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The Emerging Knowledge Economy

Dany Jackobs

74-80
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Full edition

Marketing & Management 1996 / 4.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)