Social entrepreneur as possible future of CSR and measuring social entrepreneurial attitude

Abstract

THE AIMS OF THE PAPER

CSR is becoming more and more popular and fashionable nowadays, but in many cases the responsible actions or activities are not about serving the social good; these are just simply new marketing tools for companies. At the same time, with the emergence of social entrepreneurs, a possible new vision for the real responsibility seems to emerge. The aim of the study is to present the concept of a social entrepreneur(ship) and to interpret it in the framework of CSR, and based on these to develop a tool for measuring social entrepreneurial attitude.

METHODOLOGY

According to the conceptual clarification and the analysis of social enterprises in the entrepreneurial spectrum, we determine what aspects of the social entrepreneurial attitude should be taken into consideration. A questionnaire, which is suitable for measuring social entrepreneurial attitude, is developed using secondary research. We explored and integrated applied and validated scales for measuring the three main question blocks (entrepreneurial attitudes, social sensitivity, and CSR attitudes).

MOST IMPORTANT RESULTS

The results give the impression that the new generation of entrepreneurs can save the CSR concept but there was not a validate scale. Therefore to measure this entrepreneurial attitude a possible questionnaire was developed as a result. The aim is to use and validate this questionnaire if it is a suitable research tool with the three blocks to explore social entrepreneurial attitude primarily among university students.

RECOMMENDATIONS

Our research has relevant importance both at domestic and international level, our results is going to give the basis and implication for further research connected to deeper analysis and understanding of social enterprises. As a next step we have started to test this questionnaire.