Pavluska Valéria: Kultúramarketing elméleti alapok és gyakorlati megfontolások. Akadémiai Kiadó, Budapest, 2014. (449 o., ISBN 978-963-05-9529-2)

Most read articles by the same author(s)

• John Lipinski, János Fojtik, Virtual study abroad: A case study , The Hungarian Journal of Marketing and Management: Vol. 47 No. 4 (2013)
• János Fojtik, The editor's letter , The Hungarian Journal of Marketing and Management: Vol. 45 No. 4 (2011)
• Zsuzsa Fodor, János Fojtik, Advertisement ethics and self regulation in Hungary , The Hungarian Journal of Marketing and Management: Vol. 36 No. 5-6 (2002)
• János Fojtik, The editor's letter , The Hungarian Journal of Marketing and Management: Vol. 46 No. 1-2 (2012)
• János Fojtik, The editor's letter , The Hungarian Journal of Marketing and Management: Vol. 46 No. 3 (2012)
• Kia Golesorkhi, János Fojtik, Opportunities for the Market Orientation Concept in the Healthcare Service: The Case of Hungary , The Hungarian Journal of Marketing and Management: Vol. 41 No. 1 (2007)
• János Fojtik, Erzsébet P. Maros, Marketing strategies in connection: The case of insurance marketing , The Hungarian Journal of Marketing and Management: Vol. 30 No. 4 (1996)
• János Fojtik, The editor's letter , The Hungarian Journal of Marketing and Management: Vol. 44 No. 2 (2010)
• János Fojtik, The editor's letter , The Hungarian Journal of Marketing and Management: Vol. 45 No. 1 (2011)
• János Fojtik, Rethinking Marketing , The Hungarian Journal of Marketing and Management: Vol. 40 No. 5-6 (2006)