Desired skills and competences in event management

do they have marketing focus?

Abstract

The most commonly used ways of networking for business activities can occur through organised events. Event management now has become an integral part of business and corporate culture too. This article introduces the key findings of research focusing on the requested skills and competences identified by SMEs’ employees, event management experts and educational experts based on quantitative method. Due to key findings the author makes recommendations for developing curricula in order to enhance the dominantly requested skills and competences in secondary and tertiary education.