BORÚT, BORTURIZMUS – INTEGRÁLT FEJLESZTÉSI KONCEPCIÓ, MÓDSZERTAN ÉS MENEDZSMENT-GYAKORLAT

Abstract

„Wine tourism is such a special type of tourism which – related to wine as key theme – presents the results of
viticulture and wineries of a given wine district, together with the historical, cultural and gastronomical specialities of
the area.”(WINE ROUTE CHARTER) International and Hungarian examples show that wine routes and the
connected tourism possibilities are far from complex utilisation, due to planning and managing niches, and this is
especially true for developing national wine regions. The study, based on a concrete development and marketing
strategy, analyses the international and national wine tourism trends (BRIDGE 2017), development methodologies
(VÁRHELYI 2012, WILLIAMS et al. 2014, KÖNYVES 2015) and typical forms (GONDA 2016). The wine route,
wine tourism development conception, which was based on the analysis and assessment of the given wine region,
integrates not only the possible tourism products and segments, but also the community wine marketing, spatial and
destination marketing strategy and management aspects, too, into the programme.