THE ANALYSIS OF THE MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANISATIONS IN SLOVAKIA

Szerzők

  • Zuzana Palenčíková Constantine the Philosopher University in Nitra, Faculty of Central European Studies
  • Ľudmila Mazúchová Constantine the Philosopher University in Nitra, Faculty of Central European Studies

Kulcsszavak:

Destination Management Organisation, Destination Marketing, Marketing Activities, Marketing Tools, Slovakia

Absztrakt

Destination management organizations are key players in the destination management and marketing as they
have active relationship with the supply and demand side. The aim of the study is to examine marketing
activities and tools used by Slovak destination management organisations in purpose to attract targeted
segments of visitors and to improve destination competitiveness. Results of field research in Slovakia,
realized in summer season 2018, are employed, as well as the survey draws on multiple secondary sources
of information. Study provides the empirical framework for identifying the key destination marketing
processes and activities in the tourist regions of Slovakia.

Downloads

Megjelent

2021-07-01

Hogyan kell idézni

Palenčíková, Z., & Mazúchová, Ľudmila. (2021). THE ANALYSIS OF THE MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANISATIONS IN SLOVAKIA. Turisztikai és Vidékfejlesztési Tanulmányok, 4(különszám). Elérés forrás https://journals.lib.pte.hu/index.php/tvt/article/view/4634

Folyóirat szám

Évf. 4 szám különszám (2019): Turisztikai és Vidékfejlesztési Tanulmányok

Rovat

Cikkek